Farm Asset Protection Platform
Irish Farmers' Association
Presented by ProTracs Limited · February 2026 · Confidential
A Partnership Built for Irish Farming
Protect what matters. Earn from what you promote.
ProTracs is proposing a strategic reseller partnership with the Irish Farmers' Association — Ireland's largest and most trusted farming organisation. Through FarmTracs, Ireland's dedicated farm asset protection platform, IFA can offer its members a meaningful solution to the growing threat of agricultural theft, while generating a significant and genuinely recurring revenue stream for the association at zero cost to enter.
in Ireland
Farmers
Theft Annually
to IFA
The Challenge Facing Irish Farmers
Agricultural Crime in Ireland
- • Farm machinery, tractors, ATVs, quad bikes and trailers are primary targets for organised theft gangs operating across rural Ireland
- • Rural locations mean long Garda response times — stolen assets disappear before help arrives, and are rarely recovered without tracking technology
- • Livestock theft, tool theft, and fuel siphoning cause significant losses every season across all farm types
- • Insurance premiums continue to rise as agricultural crime rates increase — farmers need a proactive solution, not just a claim form
- • Traditional security measures such as CCTV and locks offer limited deterrence against professional criminal operations
- • Farmers need affordable, always-on protection that works in the most remote locations — without depending on mains power or Wi-Fi
FarmTracs is the Solution
FarmTracs is Ireland's dedicated IoT farm asset protection platform — combining real-time GPS tracking, SIM-based cellular and Bluetooth smart network technology, microdot asset tagging, and an AI-powered dashboard to give Irish farmers total visibility and control over their equipment, machinery and assets. At just €5/month per device (ex VAT), it is the most affordable and effective farm protection available on the Irish market.
The FarmTracs Platform
Track, Monitor, Recover — Built for Irish Agriculture
Real-Time GPS Tracking
Live location of all farm assets on one map. Know exactly where your equipment is at all times, day or night, from any device.
Instant Theft Alerts
Automated SMS, email and app alerts the moment an asset moves unexpectedly. Geofencing creates virtual boundaries around the farm.
Flexible Connectivity
Two proven technologies in one range: SIM-based cellular GPS for real-time tracking on vehicles and machinery, and Bluetooth smart network tags that leverage millions of passing devices worldwide — no SIM required, no monthly data cost.
AI-Powered Dashboard
Visual maps of the entire farm with historical data, usage analytics and operational insights to optimise farm management beyond security.
Microdot Asset Tagging
Thousands of microscopic ID discs (0.5mm) applied to equipment. Fluoresce under UV light — providing indisputable proof of ownership to An Garda Síochána.
99.9% Platform Uptime
Enterprise-grade reliability with 24/7 monitoring. Farmers can rely on FarmTracs to be there when it matters most — at 3am when an alert fires.
The IFA Partnership Model
Two revenue streams. Zero cost to enter. Lifetime earnings.
Device Sales Commission
Every time an IFA member purchases a FarmTracs device through the IFA partnership, the association earns a 10% commission on the hardware sale price. Paid per unit sold, with no cap and no minimum.
Example: 500 members each buy 3 devices at avg. €52 = €7,800 commission earned
Monthly Platform Royalty
For every active device on the FarmTracs platform, IFA earns €1 per month — for the entire lifetime of that farmer's account. A true passive income stream that compounds automatically as the membership grows.
Example: 500 members × 3 devices = €1,500/month — every month, indefinitely
Platform Pricing: IFA members pay €5.00/month per device (ex VAT) for FarmTracs. IFA earns €1.00 of every €5.00 collected per active device, every month, forever — with no further action required after sign-up.
Device Range & IFA Commission
Every device sold earns IFA a 10% commission on the sale price.
PB705
IP68 Bluetooth Asset Tag
Fully waterproof and dustproof — tracks via Bluetooth smart network. Ideal for trailers, outdoor machinery and farm equipment exposed to the elements
Device Price
€36
IFA Commission
€3.60 / unit
PB703
Bluetooth Asset Tag
Compact and versatile — tracks via Bluetooth smart network. Attach to tools, handheld equipment, livestock crates, and smaller farm assets
Device Price
€44
IFA Commission
€4.40 / unit
VL110C
GPS Vehicle & Machinery Tracker
SIM-based cellular GPS with real-time live tracking — the right choice for tractors, vehicles, and high-value machinery where instant positioning is essential
Device Price
€51
IFA Commission
€5.10 / unit
LL705
Long-Range Asset Tracker
SIM-based long-range tracking for premium assets — combine harvesters, bale wrappers, slurry tankers and high-value farm plant
Device Price
€78
IFA Commission
€7.80 / unit
Invisible. Permanent. Irrefutable.
Thousands of microscopic ID discs applied directly to farm equipment surfaces. Visible only under UV light, readable at temperatures exceeding 1,000°C, resistant to chemical degradation. Accepted by An Garda Síochána as legal proof of ownership — the last line of defence when a device goes missing.
Tagging Brush
1,000 microdots
€31
IFA earns €3.10
Tagging Tube
3,000 microdots
€35
IFA earns €3.50
Tagging Wand
3,000 microdots
€39
IFA earns €3.90
IFA Revenue Calculator
Drag the sliders to see IFA's potential earnings at different adoption levels.
Device Commission
One-time at sign-up
€7,800
Monthly Royalty
Every month, forever
€1,500/mo
Annual Royalty
Per year from platform
€18,000/yr
5-Year Total
Cumulative inc. devices
€97,800
With 500 farms and 3 devices each: IFA earns a one-time device commission of €7,800, then €1,500 every month — €18,000 per year from platform royalties alone. Over 5 years, that totals €97,800.
Pilot Programme
We propose launching with a structured 30-day pilot across a small selection of IFA member farms — validating FarmTracs in real Irish farming conditions before any wider promotion to the membership.
Duration
30 Calendar Days
Pilot Farms
5–10 IFA Members
Sectors
Dairy, Beef, Tillage
Start Date
TBD — By Agreement
Device Installation & Configuration
FarmTracs devices installed and tested across pilot farm assets. Geofences configured per farm boundary. Microdot tagging applied to key equipment. Alert thresholds set to each farmer's preferences — movement alerts, geofence breaches, after-hours activity.
Platform Onboarding & Training
Online training session for pilot farmers covering the FarmTracs dashboard, alert management, geofencing, and how to respond to theft alerts. Designed to be simple — no technical background required. ProTracs support team on call throughout the pilot period.
Pilot Go-Live
Official start of the 30-day operational pilot. All devices live, farmers monitoring their assets, ProTracs team on standby for any queries or technical support needs.
Pilot Review & Rollout Decision
Full evaluation report presented to IFA — device performance, farmer feedback, alert accuracy, platform reliability and any issues encountered. Joint decision on full member rollout strategy, marketing approach, and official launch timeline.
Path to Full Rollout
A successful pilot leads to a structured national launch across IFA's 70,000+ member base — growing both member protection and IFA revenue at every stage.
5–10
IFA Member Farms
30-Day Evaluation
500+
IFA Member Farms
National member promotion campaign
5,000+
IFA Member Farms
Full national IFA member programme
Why ProTracs?
Irish Company. Irish Focus.
- • ProTracs is a registered Irish company (Reg. 755105, VAT 4241437BH) with a focus on the Irish market
- • FarmTracs was designed specifically for Irish agricultural conditions, challenges, and the realities of rural crime
- • Irish support team — direct access, fast response, no overseas call centres
Proven Platform
- • 99.9% platform uptime — enterprise-grade reliability that farmers and security professionals depend on
- • Deployed across multiple sectors including agriculture, security, and risk management
- • Continuously developed — regular platform updates driven by real customer feedback
Zero Barrier to Entry for IFA
- • No setup fees, no minimum commitments, no capital expenditure required from IFA to participate
- • ProTracs handles all fulfilment, billing, technical support, and customer service
- • IFA simply promotes FarmTracs to members — ProTracs manages everything else
Genuine Member Value
- • Real protection for farmers' livelihoods and assets — not a marketing gimmick, a genuine tool that recovers stolen equipment
- • At €5/month, FarmTracs is the most accessible farm protection on the Irish market
- • Reinforces IFA's position as the essential partner for Irish farmers — beyond advocacy, into everyday farm life
Next Steps
We look forward to beginning this conversation with the IFA team.
Initial Meeting
A short introductory call or meeting with IFA leadership to review this proposal and answer any questions.
Pilot Farm Selection
IFA nominates 5–10 willing member farms across different sectors — dairy, beef, and tillage — for the 30-day pilot programme.
Partnership Agreement
Formalise the reseller partnership terms, commission structure, and pilot programme scope with a simple signed agreement.
Pilot Launch & National Rollout
Deploy to pilot farms, review the results at 30 days, and launch the FarmTracs programme to the full IFA membership.